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How Can Companies Tap into Social Media Channels
ES Outlook >> news

Companies wonder whether their brand or business should be on Twitter, or Pinterest. To make that decision, it may be best to take a step back and evaluate their entire social media strategy altogether. Businesses have to ask questions which...

Spreading Malware through Social Media Memes: Latest Cyberattack Means
ES Outlook >> news

Today, everybody uses social media for personal and commercial purposes. Memes are one of the reasons why people use social media for long hours. Recent social media information shows that memes are used not only for fun purposes but also for...

How to Stay Ahead in the Game of Digital Marketing?
ES Outlook >> news

The era of digital marketing is continually evolving.  With the advent of technological advancement, new algorithms change the way that websites are ranked online and can be challenging for companies to stay ahead of the latest trends and...

Digital Marketing is the New and Interesting Way of Making Money
ES Outlook >> news

If you are tired of waking up to an alarm and dragging yourself to work every day, and if long commutes and vending machine lunches annoy you, then it’s high time you found yourself a smarter and interesting way to make money. And, if you...

Recent Technology Developments: The Impact on the Contact Center Environment
ES Outlook >> cxoinsights

Cippy Seidler, Director, Consumer Care Center, Banner Health

Contact Centers have had a simple plan since inception: To create a communication path between customers and organizations. That has not changed. How we deliver that communication path and the services that the industry provides has evolved...

Merging Marketing and IT
ES Outlook >> cxoinsights

Steve Black, Chief Information and Marketing Officer, Sprouts Farmers Market

On developing a modern marketing program that incorporates technology: Sprouts takes an innovative approach to Marketing and IT, which is reflected in how these two functions work in tandem, reporting to just one member of the executive team....

Social Media Customer Care Plan
ES Outlook >> cxoinsights

Jim Iyoob, EVP Customer Experience & Operational Excellence, Etech Global Services

Regardless of your personal feelings on social media, it is no longer an option not to have a presence. Satisfied customers will buy from you again and refer you to others. The difference today is that those referrals are not just made in a...

HR Tech World adds Robert Scoble and speakers from Wickr, Netflix, Prezi, Loreal and IBM Watson to US show agenda for senior HR leaders in San Francisco next month
ES Outlook >> news

SAN FRANCISCO, May 18, 2017:  HR Tech World, the fastest growing international show on the Future of Work, announced additional speakers to the agenda for its exclusive US show that will take place at the Fort Mason Center for Arts and...

Waking up to the Contact Center Technology Revolution
ES Outlook >> cxoinsights

Keith R. McFarlane, CTO & VP of Engineering, LiveOps

An event occurred last year that really brought the power of big data and the Internet of Things (IoT) home to me. One night in August, a major earthquake awoke many across the Bay Area at around 3:20am. How do we know this? Legions...

How is Technology Driving the Next Phase of the Staffing Industry?
ES Outlook >> cxoinsights

Amy Albright, Director, CH2M

Gone are the days of posting job ads on a job board and having your ideal candidate apply. Times have changed dramatically in staffing over the past 15 years and the technology that talent acquisition professionals use has become increasingly...

Business in the Networked Economy
ES Outlook >> ciospeaks

Michael Golz, CIO, SAP North America

The way we interact both in our personal and business lives is changing rapidly. We’ve reached a point of hyper connectivity where we are always connected and always on. The rise of the cloud and the Internet of Things (IoT) has helped...

Rebranding in Good Times and Bad
ES Outlook >> cxoinsights

Charlie Breit, Chief Marketing Officer, SurePayroll

Recently we saw two hugely popular brands go through an overhaul. Neither was in the middle of a crisis or facing slumping sales or fundamentally changing their product. In fact, both seem to be on a rising growth trajectory....

Using the Power of Analytics to Market Your Enterprise Services Business More Effectively
ES Outlook >> cxoinsights

Shama Hyder, Founder and CEO of Marketing Zen

How are you currently using big data in your business? To expand your customer intelligence and provide better customer service? To improve the efficiency of your operations and revamp your processes? Did you know you can also use big data to...

3 Reasons why Utility Companies Need a Business Intelligence Strategy
ES Outlook >> cxoinsights

Prashant Kumar, Founder & CEO, TechBlocks

Although there isn’t the same level of competition for utility or green energy companies as there is in some other industries, they can still benefit from technology that boosts their sales efforts, improves their overall customer experience...

Enhancing Banking Performance through Technology Updation
ES Outlook >> ciospeaks

Gary Kern, CIO, MutualBank

Banking scenario has been travelling through tremendous technological changes over the years and the companies are becoming more equipped to provide banking and customer services at an enhanced...

Enter the Social World of Field Service, Don't Be Afraid of the Connection
ES Outlook >> cxoinsights

Aly Pinder Jr, Senior Research Analyst Service Management Practice, Aberdeen Group

When you think of field service, what comes to mind? Technicians, Schedules, Wrenches, or Mobile devices? If any of those were your answer, you wouldn’t be wrong. But when I think of field service in 2015, the first word that comes to...

Technology Opens up Your Marketing Activities
ES Outlook >> cxoinsights

Doug Turk, CMO,

The role and responsibility of the CMO has fundamentally shifted with the advancement of technology and the velocity and accessibility to information.  These changes have reset many proven marketing strategies, tactics and channels for...

Merging Marketing and IT
ES Outlook >> cxoinsights

Steve Black, Chief Information and Marketing Officer, Sprouts Farmers Market

On developing a modern marketing program dat incorporates technology: Sprouts takes an innovative approach to Marketing and IT, which is reflected in how these two functions work in tandem, reporting to just one member of teh executive team....

A Unique Web-Based Opportunity For Accredited Investors
ES Outlook >> cxoinsights

Nin Desai,

The Crowdfunding industry has grown from $16 billion in 2014 to an estimated $34 billion in 2015. However, many still wonder, what is Crowdfunding? Crowdfunding is the practice of funding a project by raising contributions from a large number of...

The Future of Cyber Security Defense: Make Way for Bots
ES Outlook >> cxoinsights

Carl Herberger,

This summer, the SEC indicted a group of 32 hackers and rogue stock traders for hacking into various Newswire services and stealing press releases before they were publically released. They earned north of $100M from insider trading. This scheme...

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