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How Digital Marketing Can Help in Brand Management
ES Outlook >> news

The digital transformation has brought the entire world closer today. Anybody can have access to a piece of information with a plethora of social media networks, news channels, and other sources. While the shared pool of knowledge has helped in...

How Can Companies Tap into Social Media Channels
ES Outlook >> news

Companies wonder whether their brand or business should be on Twitter, or Pinterest. To make that decision, it may be best to take a step back and evaluate their entire social media strategy altogether. Businesses have to ask questions which...

Social Marketing Strategies Every Marketer needs to Remember
ES Outlook >> news

The social media marketing industry is fast-paced, and the change in trends is happening in fractions. The market is expanding as per the demands of the ad offerings, and the popularity is on the rise accordingly. The combination of commercial...

How a Good SEO Strategy can Evolve a Business
ES Outlook >> news

SEO (Search Engine Optimization) is a collection of tools and practices that help a website to rank higher in search engine results. SEO drives more traffic and attracts customers to the sites. Small and medium businesses are getting huge help...

Social Media Marketing Trends in 2019
ES Outlook >> news

Social media platforms are incredibly useful for businesses. Brands can reach numerous customers and get their feedback simultaneously. It has become inevitable for all brands to establish them as social media influencers because the majority of...

Adopting Social Media Trends to Formulate Effective Marketing strategy
ES Outlook >> news

Enterprises need to revise their marketing strategies to stay relevant and competitive in the ever-evolving digital market. Development of a successful marketing strategy helps businesses to stay ahead of their competition. Organizations look for...

Adopting Social Media Trends to Formulate Effective Marketing strategy
ES Outlook >> news

Enterprises need to revise their marketing strategies to stay relevant and competitive in the ever-evolving digital market. Development of a successful marketing strategy helps businesses to stay ahead of their competition. Organizations look for...

Crucial Post Launch Tasks For the Success of Web Apps
ES Outlook >> news

Web applications have become a must in the age of digitalization, following to which approximately all organizations have deployed the same to mark their presence. Work does not end here it actually takes a start. There are various post-launch...

The Need for Digital Marketing in Startups?
ES Outlook >> news

No entrepreneur starts a company today without an appropriate digital marketing strategy. Digital marketing must be at the center of any marketing strategy for any enterprise, regardless of its size, particularly for start-ups, if they have a...

SEO and SEM At a Glance
ES Outlook >> news

Online presence has become essential for businesses of all size. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two tools that are leveraging business in making a robust online presence. Sales boost and customer reach have...

Recent Technology Developments: The Impact on the Contact Center Environment
ES Outlook >> cxoinsights

Cippy Seidler, Director, Consumer Care Center, Banner Health

Contact Centers have had a simple plan since inception: To create a communication path between customers and organizations. That has not changed. How we deliver that communication path and the services that the industry provides has evolved...

Upcoming Trends in the Contact Center Industry
ES Outlook >> cxoinsights

Matt Rocco, President and COO, Etech Global Services

It’s hard to believe that 2014 is coming to an end. Time seems to move faster each and every year. However, the only thing that seems to move more quickly than time is technology and keeping up with the changes in technology is a challenge...

Social Media Customer Care Plan
ES Outlook >> cxoinsights

Jim Iyoob, EVP Customer Experience & Operational Excellence, Etech Global Services

Regardless of your personal feelings on social media, it is no longer an option not to have a presence. Satisfied customers will buy from you again and refer you to others. The difference today is that those referrals are not just made in a...

Social Media Customer Care Plan
ES Outlook >> cxoinsights

Jim Iyoob, EVP Customer Experience & Operational Excellence, Etech Global Services

Regardless of your personal feelings on social media, it is no longer an option not to have a presence. Satisfied customers will buy from you again and refer you to others. The difference today is that those referrals are not just made in a...

Rise of Consumerism in Healthcare ... Customer Service does matter!
ES Outlook >> news

The notion of Healthcare quality being measured only based on the level of medical care given to patients is on its way to a complete disappearance. From our position in the healthcare contact center space, we have been witnessing more and...

Implications of Trust
ES Outlook >> ciospeaks

Jeffrey Cepull, Vice President and CIO, Philadelphia University

We engage many forms of trust interaction on a daily basis—digital certificates, identity, and access management systems, credentials, proxies, federation, among others. These elements have a first-order dependency on trust between two or...

The Future of Contact Center Technology Lies Not in the Technology Itself
ES Outlook >> cxoinsights

Lara Ponomareff, Practice Leader, CEB

Social, mobile, .speech analytics, omni-channel, and the Cloud. Today’s contact center technology landscape is full of new, sophisticated solutions that seem to offer endless possibilities and potential for engaging with customers....

Know Your People: Four Factors to Consider when Determining whether to Outsource Background Checks
ES Outlook >> cxoinsights

Michael Pilnick, EVP Global Human Resources, First Advantage

In an era of big data, knowledge is power. Which is why millions of organizations praise the virtues of background screens, such as pre-employment investigations into candidates’ education credentials, financial credit histories or criminal...

Using the Power of Analytics to Market Your Enterprise Services Business More Effectively
ES Outlook >> cxoinsights

Shama Hyder, Founder and CEO of Marketing Zen

How are you currently using big data in your business? To expand your customer intelligence and provide better customer service? To improve the efficiency of your operations and revamp your processes? Did you know you can also use big data to...

Using the Power of Analytics to Market Your Enterprise Services Business More Effectively
ES Outlook >> cxoinsights

Shama Hyder, Founder and CEO of Marketing Zen

How are you currently using big data in your business? To expand your customer intelligence and provide better customer service? To improve the efficiency of your operations and revamp your processes? Did you know you can also use big data to...

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