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Technology Changes to Supply Chains Demand Good Leadership
ES Outlook >> cxoinsights

Kevin Glynn, VP and CIO, DSC Logistics

Our work in the supply chain is changing rapidly as we implement new technology. Our leadership challenge as CIOs and IT leaders is not only to describe what the new technology will do, but also to help people understand how their jobs will...

Tackling Customers' Email Marketing Fatigue
ES Outlook >> news

Consumers typically don’t like receiving e-mails that don’t matter to them. It all involves delivering the correct message at the right time to the right person. Generic templates to the large email lists are mostly e-mail messages. If...

Significance of Integrating the Email Marketing Tool
ES Outlook >> news

Today, a way to get a higher return from sales and marketing is email marketing integration. Believe it or not, email still has one of the highest ROI of all the marketing channels and therefore it is still popular as both a lead and revenue...

Digital Selling: New B2B Capabilities to Build Competitive Advantage in the Age of Elusive Buyer
ES Outlook >> cxoinsights

Chris Hergesell, Executive Director, Ernst & Young LLP

Business-to-business sales are still largely an analog world. Salespeople continue to call prospective customers, go to meetings in offices and attend conferences. Their use of digital technologies is typically relegated to email or calendar...

IoT in Perspective and What Shall Company's Expect from the IoT Journey
ES Outlook >> cxoinsights

Alexander Nazarov, Engineering Functional Excellence Manager, Cummins Inc.

Internet of Things (IoT) is growing and taking over new markets. It is helping companies extend their value to customers, prioritized assets portfolio, maximize production, address environmental health and safety issues, manage equipment, and...

Incentivizing Next Generation Technology
ES Outlook >> cxoinsights

G. Nagesh Rao, Chief Technologist, 2016 USA Eisenhower Fellow, US Small Business Administration

The future of next generation technology and innovation lies in the heart of the public sector enabling and willing to let that development come to fruition which is only feasibly executed via the private enterprise. Thus the notion of empowering...

Lessons learned in 30 days trials of IT services
ES Outlook >> ciospeaks

Jeff Cann, Chief Strategist and CIO, Encore Electric

Gartner defines “IT services” as the “application of business and technical expertise to enable organizations access to information and business processes.” This makes sense to me as a purchaser of IT services over the past...

Implementing AI in Digital Marketing for Business Success
ES Outlook >> news

Currently, every business is opting for digital marketing services rather than choosing traditional marketing to build the brand value and reach out to potential customers. This has made search engines such as Google and Yahoo to opt for...

A Renewed Content Marketing Approach with AI
ES Outlook >> news

Artificial intelligence is already influencing digital marketing in many ways efficiently engaging website visitors via chatbots and conducting predictive analytics campaigns. Artificial intelligence and its relationship with content marketing...

Four Myths about Innovation in Logistics
ES Outlook >> cxoinsights

Daniel Gagnon, VP of Marketing, Global Logistics & Distribution, UPS

The serenity of a normal Sunday morning gives me time to catch-up on the business journals and blogs that have accumulated in my in-box throughout the week. As I comb through the articles, my serendipity turns into anxiety as I read article after...

Robotic Appliances- How a new generation of user friendly automation will change Manufacturing and Logistics
ES Outlook >> cxoinsights

Harsha Prahlad, CEO & Co-founder, Grabit Inc.

Let’s glimpse into the work lives of several people: • Mr. Smith is an operations executive at a global consumer brand. His manufacturing processes are labor intensive, and labor costs have been steadily climbing worldwide. He...

Get Ready to Run Faster, Marketing
ES Outlook >> cxoinsights

Howard Kravitz, US Marketing Leader, PwC

IT is passing the baton as the next wave of digitization takes shape. It’s clear to many of us that the first great wave of digitization in the workplace has crested and passed. Most businesses are integrated into the 24/7 digital...

Marketing Programs Unaligned with IT strategies are Futile
ES Outlook >> cxoinsights

Raj Midha, VP, Merry Maids

Customer Centric Approach Start with your customers (what they want) and your core competencies (what your company is great at doing), then figure out the best way to communicate your competencies to your customers. If you start with tools or...

Empowering Insurance Using Cloud
ES Outlook >> ciospeaks

Ron Guerrier, CIO, Farmers Insurance Group, Inc.

Technology has driven a paradigm shift in business operations today. In addition to catering to customer demands, companies seek to offer them an outstanding experience. In the insurance sector, serving the customers requires companies to be...

Streamlining Business Growth: Things to Outsource
ES Outlook >> news

Outsourcing services have become the new buzz to essentially allow firms to streamline their multiple processes, reduce unnecessary burdens, and focus on their core operations. Apart from the widely used business automation and management...

Unleashing the Power of Procurement
ES Outlook >> cxoinsights

Donald Lee, Director of Strategic Sourcing, MDC Partners, Inc. [NasdaqGS:MDCA]

I am a procurement guy going on 16 years, and I don’t always understand why everyone is not as excited as I am about spreadsheets, vendor analysis, understanding the supply chain and bench marking. Procurement is cooler than a polar...

Implementing a Rigorous Strategic Sourcing Process
ES Outlook >> cxoinsights

Larry Mohammed, Director, Global Sourcing and Procurement, Teradyne, Inc. [NYSE:TER]

1) What according to you are the current market trends shaping the Procurement space? Historically, Procurement may have been one of the hats worn by an IT Professional. Today, the Procurement discipline has emerged as a competitive advantage...

Guidelines for Finding the Right BPO Partner
ES Outlook >> cxoinsights

Michael Mills, SVP, Global Contact Center Sales and Solutions, CGS

CIOs can face unique challenges when companies expand their businesses or services, especially as they enter new global markets. To remain focused and on budget while experiencing expansion, CIOs may look to business process outsourcing (BPO)....

Three Innovative Approaches for a Cost-Effective IT Infrastructure
ES Outlook >> ciospeaks

Julia Davis, SVP and CIO, Aflac [NYSE: AFL]

Companies are challenged to provide the most stable and viable infrastructure, while controlling the overall cost. Any investments in technology are made as prudently as possible and must be tied to the value proposition which a given solution of...

How is Technology Driving the Next Phase of the Staffing Industry?
ES Outlook >> cxoinsights

Amy Albright, Director, CH2M

Gone are the days of posting job ads on a job board and having your ideal candidate apply. Times have changed dramatically in staffing over the past 15 years and the technology that talent acquisition professionals use has become increasingly...

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