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A primer on Digital Signatures
ES Outlook >> news

In an era of digitalization, most of the companies are carrying out their business activities digitally. A handwritten signature is usually used to validate authenticity of physical documents like invoices. Just in the same way, digital documents...

Digital PR and the Velocity Effect
ES Outlook >> news

The explosion of data is a gift for companies today. Companies are increasingly shifting to digital format for branding and connecting with customers. Digitalization is conquering every inch on the planet, and it’s advisable for...

The Changing Face of Marketing with Instagram
ES Outlook >> news

When Instagram first took the screen space in 2010, it was like any other social platform: filled with selfies, animals, and food pictures. The transition from a simple photo-sharing app to a full marketing channel has taken only less than a...

Digital Marketing: New Way to Establish Brand Identity
ES Outlook >> news

Digital marketing has emerged as the prime trend that can contribute towards boosting the brands’ market value. Enabling businesses to reach large audiences digital marketing tools are instrumental in establishing and expanding an...

Alert: Businesses will be Left Behind Without AI
ES Outlook >> news

Artificial Intelligence (AI) is already being enacted in companies all over the world, and while there is growing concern about whether robots will take over the workplace, few predict that it will significantly improve and even create jobs in the...

Quality Lead Generation backed By Content Marketing
ES Outlook >> news

According to the survey conducted by the Content Marketing Institute (CMI), most of the business competitors (24 percent) are not doing what it takes to succeed in practice. If a business can succeed in content marketing, then it can put itself...

Leveraging VR Technology for Enhanced Marketing Campaigns
ES Outlook >> news

The digital transformation is engulfing almost every aspect of a business process. Companies are striving to embrace technology tools to enhance the efficiency of their services and products. The use of technology tools in advertising is long...

Strategies to Create SEO-friendly, Lasting Content
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To keep the audience engaged, daily blogging is important, but lasting content is the fundamental element of the blog content strategy to increase your content ranking index. Maintaining an active blog that is news-worthy, SEO-friendly, and unique...

Integrating ABM in Marketing Strategy for Increased ROI
ES Outlook >> news

B2B marketers have lately recognized that account-based marketing plays a vital role in any prominent go-to-market strategy. According to the Digital Marketing Institute survey, it is estimated that 92 percent of the companies acknowledge that ABM...

Incorporating New Technology to Enhance Digital Marketing Performance
ES Outlook >> news

 New technological advancements made significant changes in digital marketing in 2018. Technology does not aim to take over human jobs; instead, it makes the system we use smarter, to give a more efficient output. Adopting the latest trends...

A guide to build an efficient content marketing team
ES Outlook >> news

To explore the advantages of content marketing to the fullest, a specialized and robust content marketing team is essential. The team’s expertise in strategizing the market requirements, and developing a practical plan to achieve...

The New Approach: Combining Traditional and Digital Marketing
ES Outlook >> news

Today majority of customers use the internet for the ease of gaining information about any product and services at their fingertips. This is an excellent moment for digital marketers. But it raises a question, that does it make sense to invest in...

How Digital Marketing Can Help in Brand Management
ES Outlook >> news

The digital transformation has brought the entire world closer today. Anybody can have access to a piece of information with a plethora of social media networks, news channels, and other sources. While the shared pool of knowledge has helped in...

Applying Marketing Strategy in Social Media
ES Outlook >> news

E-commerce has been using all kinds of advanced technologies to attract customers by better understanding their needs. Social media is prominently a significant platform with massive human traffic as any person inactive on social media is rare....

Digital Marketing Will Completely Depend on Artificial Intelligence
ES Outlook >> news

The advancement in the fields of digital marketing and artificial intelligence (AI) is groundbreaking. AI is the ability of a computer or computer-enabled robotic system to gather, curate, process, and analyze vast amounts of data. Therefore, AI...

Uncovering Buyer Intent to Unlock Potential Profit
ES Outlook >> news

To understand buyer intent, a company needs to begin with ‘why’ instead of the ‘what.’ B2B marketers today, need to ask themselves: “Why is that company X visiting those web pages? How did the company get to those...

Improve Business ROI with these Marketing Strategies for 2019
ES Outlook >> news

Digital marketing means the use of digital channels, devices, and platforms to create or promote a marketing message. Facebook is a massive advertising platform. According to a Statista survey, the global number of Facebook users is expected to...

Spreading Malware through Social Media Memes: Latest Cyberattack Means
ES Outlook >> news

Today, everybody uses social media for personal and commercial purposes. Memes are one of the reasons why people use social media for long hours. Recent social media information shows that memes are used not only for fun purposes but also for...

Social Media Marketing Trends in 2019
ES Outlook >> news

Social media platforms are incredibly useful for businesses. Brands can reach numerous customers and get their feedback simultaneously. It has become inevitable for all brands to establish them as social media influencers because the majority of...

Using Instagram for Higher Business Revenues
ES Outlook >> news

Instagram is a free marketing platform that has all the tools a company needs to increase its cash flow and leverage their influence right at their fingertips. The social media ranks 7th in the top 15 Popular Social Networking sites, with more...

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