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Why SEO is the Foundation of an Effective Digital Marketing Strategy

By ESOutlook | Thursday, January 10, 2019

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Search Engine Optimization (SEO) is an effective marketing strategy. Effectual use of an SEO marketing strategy can lead to a successful business. Modern day business should focus on SEO strategies to be found in millions of websites. Here are a few reasons why companies should prioritize SEO.

Be Found

SEO helps a website to be found by online visitors. The content of the company must be read by the visitors for lead generation and sales. If a company’s digital marketing strategy doesn’t include effective Search Engine Optimisation, then the company website will not appear in Google searches and will be lost in millions of sites. Optimizing the website with relevant keywords and updating the blogs helps visitors find a company’s content.  

Find the Right Expertise

Companies lag in SEO because of the lack of experts. SEO experts are not cheap, but they provide unique expertise. If a company cannot afford an SEO expert, then some companies offer digital marketing solutions that will boost the website traffic and increase website content and reach.

SEO works for B2B marketing

SEO is effective for B2C companies, but according to a study in 2014, 77 percent of B2B buyers performed organic research before a purchase. Therefore, SEO works for both B2B as B2C companies.

Adds more Credibility to the Business

Majority of people click on the first few results of Search Engine Results Page (SERP), i.e. the first page of Google results. According to the Google algorithm, only the relevant results related to the searched keyword string are visible. If a company’s content shows up on the SERP that means the company’s content is relevant. Even the visitors think that the first few results on the SERP are credible. So, effective SEO adds credibility to the business.   

Better than Paid Campaign

SEO falls under the category of inbound marketing, and it brings more leads than outbound or paid campaigns. A company must focus on creating relevant, valuable, and quality content as defined by Google rather than outbound or paid marketing. Google also directs companies to enhance and optimize their social media pages based on the platform and incorporate SEO into all aspects of their digital marketing strategy.   

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