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What is Behind the Apartheid Mentality Towards Voice Search Technology?

By ESOutlook | Wednesday, July 10, 2019

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A recent survey on the use of voice assistant technology in the U.S. unveils that the majority of the consumers hardly ever use smart voice assistants for their search-related purposes.

FREMONT, CA: A popular Bill Gates quotation reads “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” The quote itself conveys the idea that the emerging technologies or trends will take more time to fix their impressions on the masses, but will influence them in a great way over time. Such is the case with the voice assistant technology. The fact is that the use of voice assistant technology is gradually supplanting conventional search methods, but at a very slow pace. A recent survey report by Sumo Heavy, a Philadelphia born-digital commerce, and advisory firm, underscores this idea in a very specific manner.

The growth of the voice assistant market is revolutionizing over time. Even though this retail channel is still at its infancy, the possibility of this to grow apace is quite high as the voice assistants by the international giants such as Google and Amazon are getting wider adoption among the consumers. 

The results are part of Sumo Heavy’s 2019 voice commerce survey, titled “the current state and future of the voice assistant technology”. The report reveals the upending trends in voice assistant adoption, user behavior, and the impact of voice-enabled technology. The study polled more than 1,000 consumers across the country and emphasizes the technology's growing potential as a transactional platform for brands and retailers. 

Sumo Heavy also forecasts that the voice shopping will grow as the consumers become aware that the virtual assistants such as Siri, Google Now, Cortana, Amazon Echo, and Nina have greater functionality than handling simple requests for information or activating on-demand music. However, it invokes a suggestion that this trend will take time to propagate further. A study conducted by Juniper Research, an interactive online platform, recently has also put forth the same by pointing out that the number of the existing voice search customers will go threefold by 2023. 

However, the biggest challenge this nascent technology faces at present is nothing other than the reluctance and the skeptic mentality of the people towards it. It has become the inevitability of the hour to mitigate these speculations and fear accordingly to leverage the unending possibilities of technologies for the betterment of human life. 

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