Technology surprises people every day with new innovations that are enabling businesses to offer better services, beyond expectations. Ten years ago, it was just figments of predictions for some of the technologies like Android, tablets, chatbots, and Alexa to enter the market. Today, cars do not need a driver and watches can predict health issues; these are just two examples for the numerous technological innovations that most likely read the human mind—the so-called Artificial Intelligence (AI).

Customers are the most important part of sales, and they always expect personalized services time. Therefore, organizations gather previous customer data, analyses, and interpret them into valuable decisions. Thus, the businesses are leveraging various technological applications into various processes. Digital marketing is one of the foremost functions of business which benefits excessively through the deployment of the AI and machine learning technologies.

Digital advertisers thank the AI technologies for the vast opportunities provided by it such as “smart ads.” The AI technologies can be employed in all the segments of a digital marketing process. The new strategies in digital marketing that are created with IP address-based assumptions are able to predict customer preferences.

AI upgrades and enhances the accuracy of different business processes especially in digital marketing by enabling organizations to make better market segmentation, sentiment analysis, and customization. AI and machine learning bring new insights into big data management and facilitate improved data analytics. Altogether, the applications of AI and machine learning assist organizations to create better management decisions ‘A robust ecosystem of packaged APIs.’

As AI and ML technologies disrupt all other business functions, digital marketing is not an exception. In digital marketing, AI strongly influences some of the functions like lead generation and customer acquisition, customer experience management, creative content creation, brand building, product recommendations, product categorization, product search, and fraud detection. Artificial intelligence has contributed a new term in digital marketing—marketing intelligence. Here, marketers can gather inputs, organize information, make predictions, and find relationships of interconnected marketing functions, which are manually impossible to achieve.