Neatly structured and orderly layouts are increasingly becoming popular in the market. Gone are the days when brands would have to clutter the packaging with information and graphics.
FREMONT, CA: Product packaging has always been an eye-catching aspect for customers. Packaging, when executed correctly, can communicate a brand’s value proposition. It describes who the product is intended for and why it is different and better than other products in the market. However, in an increasingly competitive market, there is a significant need for brands to stand out from the rest. This has forced manufacturers to push the boundaries of design in new and unexpected ways. In an industry where standing out in a crowd is a mammoth task, brands have been able to leverage creative packaging designs to make a huge impact and attract new customers.
Here are some of the emerging trends that will dominate the packaging industry in the future
Neatly Structured Layouts
Neatly structured and orderly layouts are increasingly becoming popular in the market. Gone are the days when brands would have to clutter the packaging with information and graphics. The new style of packaging involves minimalistic designs and is all about typography. Text, which typically comprises a variety of unique and exciting font combinations, is separated by clear lines that divide the space into neat and balanced spaces, making for easy readability and a sense of structure that appeals to consumers. This allows designers to take a more minimalistic approach to the rest of the design. These kinds of bulky typography packaging have already been adopted by some brands and will soon become a trend in the coming months.
Brands are now looking to take packaging to the next level by using it as a tool to communicate the brand story. While storytelling packaging is essential for all brands, it is even more critical for online brands that do not have the luxury of allowing the customer to explore the product by hand before purchasing it. Online brands have to work harder on their packaging designs to stay in competition with brick and mortar store products. Brands are now taking a more comprehensive approach to their packaging design and using this opportunity to tell their brand story, communicate their key messaging and build a deeper connection with their customers.