Offering single-serve packaging will lead to more packaging material waste than a large bulk container. However, it will result in less wastage of content

Fremont, CA: Sustainability has become a critical factor in the way forward for all businesses. The elephant in the room needs to be addressed, and sustainability is that elephant. Consumer demand, social movements, regulatory compliance, and economic challenges have brought sustainability initiatives to the mainstream. Sustainability in the packaging industry has become a trend that is rising rapidly. A proper sustainable packaging strategy is not a one-off. It is an ongoing process that needs constant evaluation and improvisations. There is no single magic solution for environmentally sustainable packaging. Successful strategies are holistic combinations that merge many different initiatives.

Encourage Single Serving Consumption

Offering a single-serve package may seem counterintuitive. But it is a more environmentally responsible solution. Offering single-serve packaging will lead to more packaging material waste than a large bulk container. However, it will result in less wastage of content. Nearly 33 percent of all food produced is wasted. In industrialized countries, food wastage across retail and consumers occurs at 40 percent. These kinds of numbers are the hallmark of an inefficient system. Food waste increases food scarcity worldwide, but it means that the resources used to grow, harvest, process, package, transport, and sell the products have been wasted as well. The aim of sustainable packaging should be to reduce wastage, and snack-sized packages can help achieve that goal.

Encourage 100 Percent Product Evacuation

Consumers often feel guilty when they waste products. At the same time, they are also disappointed when they think they do not receive their money’s worth. Studies show that people are always trying to extract the last ounce of product from the packaging and are not pleased when the packaging does not facilitate the same. This leads to negative perceptions of the brand. This problem can be solved by offering packaging that encourages 100 percent of product evacuation.

Pick the Right Partners

The packaging industry generates, and it should be the responsibility of everyone, from packaging material suppliers to packing equipment manufacturers to find more sustainable ways to do business. While selecting partners for packaging purposes, ensure that they offer better solutions in terms of waste management. Pick out partners that share the same interests towards sustainability. This not only helps the business become more sustainable but also creates a positive brand image.

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