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Significance of AI for Digital Marketing

By ESOutlook | Monday, April 29, 2019

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Artificial intelligence (AI) technology is one of the fastest growing technologies in the IT industry today. The technology has revolutionized many processes and applications across industries. Digital marketing is also one of the significant beneficiaries of AI technology.

AI technology has become one of the major components in how search rank pages through machine learning technique. Many digital marketing companies have started to use AI tools for backlinks, and quality content for users as the search engines have become better equipped in identifying keyword stuffing. In addition to offering greater opportunities to enhance the page rankings, AI tools also allow companies to develop more cohesive strategies and better content.

Check out: Top Artificial Intelligence Companies 

 Content marketing strategies hold a significant place in the digital space. AI technology helps digital marketers to create an effective content marketing strategy, which offers them more opportunities to reach their audience. Many companies use AI to collect valuable data and customer insights, helping them in creating a cohesive content strategy. The integration of data and content strategies can lead to the success of Search engine optimization (SEO) for digital marketing companies.

Modern technologies have enabled organizations to offer customized marketing plan according to the preferences of a customer. Many companies are using AI tools to provide personalized messaging, emails, and other channels to produce contents that zero in on their customer’s individual needs and concerns. The delivery of customized content helps companies to improve customer experience, boost sales, and enhance their brand value. 

Search engine constitutes one of the most crucial aspects of SEO. Previously, SEO specialists in a digital marketing company had to meet the requirements of relevancy by using keywords, acquiring links, metadata optimization, and many others. However, with search engines getting smarter and becoming more influential in the process of page rankings, the SEO is moving beyond the basic components of page rankings. Search engines have started leveraging smart technologies and algorithms to become more adept at adding more contexts to their engine and successfully pre-empt search inquiries. Digital marketing companies also have to employ intelligent technologies like AI and machine learning to satisfy the algorithms and bots of search engines.

Few Artificial Intelligence Companies: Ecompex, Fifth Dimension, Splunk

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