American multinational food manufacturing company Kellogg's, headquartered in Battle Creek, Michigan, has outsourced the management of its digital marketing platform to Mindtree, an Indian IT services firm. The digital platform enables Kellogg's, which had sales of $14.8bn in 2013, to engage with customers in real-time.
“Mindtree has brought a metrics-driven approach to supporting our digital marketing platform, which is speeding up our ability to deliver, allowing us to focus on delivering superior marketing capabilities,” said Erik Kamman, senior IT director at Kellogg's Company.
The company will use security and cloud technologies to support Kellogg’s digital marketing platform globally.
Work will be done from Mindtree’s delivery centre in Gainesville, Florida; the US-based team will work with other global offices for round-the-clock service. It’s integrated IT infrastructure management and services platform, known as MWatch, will provide service availability to all consumer-facing activity globally.
It specializes in e-commerce, mobility, cloud enablement, digital transformation, business intelligence, data analytics, testing, infrastructure, application integration and ERP solutions.