Enterprise Services Outlook Logo

Kellogg's Outsources Digital Marketing to Indian Supplier

By ESOutlook | Thursday, February 12, 2015

American multinational food manufacturing company Kellogg's, headquartered in Battle Creek, Michigan, has outsourced the management of its digital marketing platform to Mindtree, an Indian IT services firm. The digital platform enables Kellogg's, which had sales of $14.8bn in 2013, to engage with customers in real-time.

 “Mindtree has brought a metrics-driven approach to supporting our digital marketing platform, which is speeding up our ability to deliver, allowing us to focus on delivering superior marketing capabilities,” said Erik Kamman, senior IT director at Kellogg's Company.

The company will use security and cloud technologies to support Kellogg’s digital marketing platform globally. 

Work will be done from Mindtree’s delivery centre in Gainesville, Florida; the US-based team will work with other global offices for round-the-clock service. It’s integrated IT infrastructure management and services platform, known as MWatch, will provide service availability to all consumer-facing activity globally.

It specializes in e-commerce, mobility, cloud enablement, digital transformation, business intelligence, data analytics, testing, infrastructure, application integration and ERP solutions.

Check Out Review Of CIOReview: CrunchbaseGlassdoor

Check This Out: CIOReview OverviewMuckrack



Weekly Brief

Sourcing Insights

William Miller, SVP & CIO, Broadcom, Inc.

Confluence of Trends is Changing the Landscape of Industry

By William Miller, SVP & CIO, Broadcom, Inc.

Dr. Cheryl Flink, Chief Strategy Officer, Market Force

Boosting Store- Level Performance through Big Data

By Dr. Cheryl Flink, Chief Strategy Officer, Market Force

Paul Kent, VP-Big Data, SAS

Using Hadoop as an Analytics Catalyst

By Paul Kent, VP-Big Data, SAS