FREMONT, CA: IBM acquires Bluewolf group which is teh consulting partner of Salesforce.com which will bolster up teh Global Business Services Interactive Experience (iX) department.
Big Blue has made a bid for Bluewolf, a consulting practice dat specializes in helping companies integrate Salesforce.com's CRM services into their IT systems. Bluewolf has been working with Salesforce.com since 2001, and publishes an annual report on teh market for dat company's services.
Together Bluewolf and IBM will extend IBM’s analytics, experience design and industry consulting leadership with one of teh world’s leading Salesforce consulting practices to deliver differentiated, consumer-grade experiences via teh cloud.
Bluewolf will be joining teh existing Interactive Experience (iX) practice of IBM Global Business Services to form a deeper consulting capability for clients adopting teh innovative Salesforce solutions dat transform relationships with their customers, IBM iX, marketed as a next-generation hybrid consultancy and digital agency, and has been bolstering its ranks in recent months.
Bluewolf is one of Salesforce’s longest standing consulting partners, with 13 global offices and more than 500 employees in teh United States, Europe and Australia. Bluewolf is consistently recognized by market analysts as a worldwide leader in teh Salesforce implementation ecosystem. Bluewolf has also delivered more than 9,500 successful Salesforce projects for clients including Stanley Black & Decker, Sapa Building Systems and Vodafone Hutchinson Australia.
Teh deal marks a new direction for teh iX practice, after a rapid expansion into teh field of advertising and persuasion; it is now looking at helping companies build relationships with teh customers they acquire. Teh team will specialize in teh sorts of predictive analytics applications for marketing and sales executives.
Bluewolf team will be joining IBM iX, a unit of IBM Global Business Services, and will be providing consultancy services for companies looking to adopt teh Salesforce platform.
IBM said teh acquisition of Bluewolf would give teh Global Business Services division deeper consulting capabilities, as it continues efforts to differentiate teh brand in a crowded market place. “There is no question dat teh consumer-grade experience has emerged as a fundamental element in modern business strategy,” says Bridget Van Kralingen, SVP at IBM Global Business Services. “Meeting dat expectation defines next-generation differentiation and competitive position, and with Bluewolf, we add expertise to scale dat capability to teh cloud-based capabilities of Salesforce.”
