The transformation of packaging over the years has been massive. From sustainable environmental packaging to smart packaging, the future of packaging is here.
Fremont, CA: Packaging has always been an integral part of the retail industry. Consumers have different tastes and like to purchase various products. But one thing common for all these products is the packaging. The customer always appreciates proper packaging. Packaging can often be an essential aspect of customer retention. Consumer purchasing habits change with time, and this demands new packaging methods. The packaging industry produces some unique trends every year. The transformation of packaging over the years has been massive. From sustainable environmental packaging to smart packaging, the future of packaging is here.
Sustainable and Environmentally Friendly Packaging Materials
The demand for sustainable packaging materials is continuously growing. In 2019, numerous movements raised the issue of climate change. Protests were staged all across the globe to shed light on the subject. As millennials and Z generations continue expanding into the workforce and become more significant consumers, sustainability, recycling, and environmental issues will continue to take center stage. Companies need to focus their attention on zero-waste packaging and reusable packaging programs like LOOP. Earth-friendly packaging supplies will continue to boom in popularity in the coming few years and attract higher demand from consumers.
Augmented Reality and Gamification
Smart packaging is the trend today, and companies must invest in the technology to stay ahead of the competition. Smart packaging involves various disruptive technologies like artificial intelligence, RFID technology, QR codes, and augmented reality. As technology continues to develop, there will be more interactive packaging methods for all products, from toys to wines. RFID applications will help ensure superior tracking capabilities for all products, and gamification will continue to change how consumers interact with products and their packaging.
What is old is new again. As technology continues to dictate every aspect of life, customers are now craving something that reminds them of simpler times. With the rise of consumer's desire to recreate the joy of retro experiences in music, video games, movies, and other media forms, the nostalgia-driven magic of the days of old will continue to manifest growth in the re-interest in classic experiences.