Marketing is one of the industries which has experienced great transformation with the evolution of the digital era. Consumers spend most of their time browsing the internet to access the information they need and to shop online. Back then, businesses used to depend on television, print, radio, or billboards to promote their brands. However, it’s the digital trend today and is the best way to reach out to targeted customers. Digital marketing is not only in favor of marketers but is also helpful for consumers in many ways.

Even small businesses can reach out to large customers depending on their budget and the method of marketing they choose. In fact, 77 percent of the U.S. small businesses invest in social media to increase their market and customer service according to data by SCORE, a U.S. nonprofit that helps small businesses to grow and achieve their goal. Data collection and analytics can help to create targeted marketing campaigns which help attract more customers toward businesses. Leveraging social media can not only help to sell the products, but consumers can also use it to exchange their experience about the product or services they buy online. It’s the best opportunity for the marketers to create a user-friendly website for their businesses to engage the customers in conversations.

Cost-effective means such as content marketing and search engine optimization can reach customers without having to spend on traditional advertising or marketing methods. Income predictability is high in digital marketing because while businesses are selling product or services to a client, they would have certain agreements about specific pricing and can except a promised amount of money when the work is done.

Understanding the importance of digital marketing, New England College has developed an innovative program which offers the MBA graduates a quality of learning experience and leadership skills about digital marketing and its career growth. It’s time for businesses to think about their digital marketing as a key part of their growth strategy.