With innovative technological advancements being continuously included in interactive packaging, it is anticipated that companies will integrate technology advancement to accelerate their growth and consumer popularity.

FREMONT, CA: Today, customers want brands to embrace purpose and sustainability in their products and services. As technology disrupts the packaging industry, beverage companies are looking to combine these solutions into their packaging.

Here are five beverage packaging trends in the packaging sector:

Transparency

Companies will offer clear, transparent, and compact information to promote trust between consumers and brands as health conscious consumers obtain access and understand product information and choices.

Eco-friendly Design

Many consumers look for recyclable, biodegradable, or compostable items with enhanced functions when buying beverages.

Aluminum Cans

Aluminum cans have become popular because of its unique qualities, like being stackable, strong, and lightweight. This has enabled brands to package easily and transport more beverages while using fewer materials. It is a superior packaging material because of its sustainability, making it a suitable material for companies to promote their products and meet environmental goals.

Aluminum cans can be recycled in a proper closed-loop process, thus decreasing environmental footprint.

Interactive Packaging

With innovative technological advancements being continuously included in interactive packaging, it is anticipated that companies will integrate technology advancement to accelerate their growth and consumer popularity. According to a study by Kezzler, interactive augmented reality packaging has increased to 120 percent in recent years, making it more engaging to millennial consumers as it offers extra attractions with games, music, and recipes.

Interactive packaging also increases transparency by allowing consumers to scan a QR code on the product’s packaging and access a secure platform on their smartphone, which offers information about its supply chain.

Paper Straws

Paper straws are growing in demand as consumers increasingly take a stand against using plastic straws. Other solutions for sustainability are compostable cup lids, fiber-based multipack rings, and resealable cans.

See Also: Top Beverage Tech Companies