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Business Strategy Driven by Cloud

By Aromal Rajgopal, Chief Executive Officer, Carmatec

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Aromal Rajgopal, Chief Executive Officer, Carmatec

Founded in 2003, Carmatech is a provider of offshore IT solutions for SMBs across the globe. Under the leadership of Aromal, the company has developed technology expertise in terms of cloud, software and IT infrastructure.

Cloud and business strategy are intertwined and a successful marriage of both is quite essential to see any cloud adoption project successful. Cloud is about risk management to a great extend where the usefulness of a strategy can be verified at a lower upfront investment and the model studied thoroughly before a large scale deployment is rolled out.

Cloud essentially means you consume a core IT infrastructure component as a service. You might decide to move certain applications to cloud or a full programming stack to cloud and run your custom applications. You may also decide that you don’t want to own your servers and hence go out to a cloud provider who offers the right specs with scaling on demand.

"Founded in 2003, Carmatech is a provider of offshore IT solutions for SMBs across the globe. Under the leadership of Aromal, the company has developed technology expertise in terms of cloud, software and IT infrastructure."                            

A business strategy essentially looks at optimum usage of available resources to create more than usual results so as to remain competitive. When we prioritize the business resources with a customer centric business plan and use cloud to augment the service quality of what matters most to the customers, which requires innovation and testing, cloud becomes one of the integral part of your business – one that produces ever lasting value and stake holder equity.

Approaching cloud in a market/customer centric way not only enhances the ROI, but also benefits the business in its overall fire power in an ever increasing competition. Rolling out multiple innovation projects using Cloud technologies helps in creating that winning combination of service levels that customers love. Today cloud is available for functions ranging from marketing, customer relations, sales, service delivery, IT infrastructure, software platforms and numerous other workflows that are available as SaaS applications. Through adoption of Cloud applications, organizations are in a better position to grab the best of thoughts and creations of specialized group into their business strategy for creating lasting results.

Identifying the right mix and available choices in Cloud providers to mash up multiple services is a competency either one should have or source externally.  Also organization wide agile roll outs, data sharing and privacy policies govern clear scope and boundaries. A service oriented design of the organization that has its underpinnings to business strategy is essential to fully leverage the flexibility of cloud and many organizations are already adopting this path, opening up their services for integration.

Have an integrated plan where Cloud and Business Strategy is aligned. Open up your data silos for services to consume each other’s data. Look for vendor neutrality, and embrace open source. Standardization of data formats and central storage management, which can be both homogenous and heterogeneous makes sense. Have an organization culture that supports fail fast methodology.

Cloud is increasingly becoming a necessity for globally competing organizations to be customer centric and innovative.  Even though an organization has to go through a maturity model in its adoption, a careful planning linked to business benefits with ensures a right strategic move.