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Samsung Enhances Retail Customer’s Experience with New Smart Signage Solutions

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LAS VEGAS: Samsung Electronics America, announces its new line up of SMART Signage solutions to enhance customers experience by delivering more immersive, engaging and informative content to them.

Samsung’s Smart Signage 2016 lineup of displays are optimized for use in retail, Quick Service Restaurants (QSR), hospitality, corporate and entertainment industries. They include:

For Outdoor Environments

Samsungs OHD Series SMART Signage displays are suitable for outdoor environments. It includes an IP56 certified high-brightness, high-contrast display which provides exceptionally clear picture quality, even in bright environments, while maximizing durability in harsh conditions, 24/7. The display’s easy-to-integrate content management platform features HDBase-T connection, the SoC-based Smart Signage Platform (SSP) and Samsung MagicInfo solutions for responsive and real-time business messaging deployment.

The OMD-K Series offers a panel kit for installing the display within a customized housing in an outdoor environment for all-weather durability, such as drive-thru locations, wayfinding kiosks and entertainment venues.

For Indoor Environments

Samsung’s UH55F-E video walls deliver clear and consistent content with its advanced color management capabilities and visual enhancements of large-format signage. The UHF-E video wall display undergoes factory calibration and tuning to prevent brightness and color accuracy irregularities, and ensures viewers receive messages without visual distraction.

Samsung’s indoor fine pixel pitch SMART LED displays delivers content and seamless video wall configurations. Samsung’s direct view fine pixel pitch LED solutions feature top-tier diodes and customizable pixel pitch compositions ranging from 1.5 to 2.5mm, providing seamless visibility while simultaneously accommodating users’ specific operational needs.

Following its 2015 acquisition of Prismview, formerly YESCO Electronics, Samsung offers a complete lineup of LED display solutions for indoor and outdoor use, ranging from 4mm to 24mm pixel pitch.

Samsungs Solutions for Retail Environments

Samsung’s ML55E Mirror Display’s reflectance, high transmittance and frameless design delivers content ranging from welcome messaging to special limited-time offers. The TO55E Transparent OLED Display from Samsung offers customers complete product visibility in an engaging and informative format.

Samsung’s MagicInfo Audience Measurement camera is a new audience analytics solution that works in concert with Samsung SMART Signage displays and MagicInfo Software, to gather customer data anonymously. Using this tool, businesses can obtain customer-profiling data through a face recognition camera placed on the display and also obtain insights into customers spending habits, likes and interests. With this, businesses can engage customers with targeted information and encourage interaction through public opinion questions, polling and more.

“Samsung continues to innovate with new technologies and form factors that take smart signage to the next level and make it possible for businesses to put high-impact, dynamic messaging in front of consumers in any setting,” says Ron Gazzola, Vice President of Marketing, Visual Display, Samsung Electronics America. “Whether it’s a bank using our high-brightness displays to take their message beyond the front door or a retailer that can engage shoppers in creative new ways with our Transparent Display, Samsung continues to build on our legacy in this market to help businesses deliver compelling visual content and enhance the customer experience.”

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